My current title is "CRM Administrator." I'm our Tessitura DB, essentially. I have some SQL knowledge, but I'm not writing custom reports or stored procedures. But I do all FY and performance builds; I am responsible for TNEW content; I'm currently the only one building analytics dashboards; I do all training and onboarding; I maintain documentation of our system policies and procedures. My boss has never liked my title and thinks it should be Database Manager. I'm curious -- if your job sounds like mine, what is your title?
My role is very similar, except I do write custom reports and stored procedures, and I don't do performance builds (and I'm only responsible for some TNEW content). My current title is Shared Services CRM Director (Shared Services because we are a consortium and I do this work for the consortium orgs too). In previous iterations I've been Director of Data & Analytics, Data Services Manager, and (Shared Services) Database Specialist. I like the use of "Data Services" rather than "Database" because I think it reflects the broad nature of these types of roles a bit better; Database feels purely technical, but Data Services feels like it involves the technical and the reporting, training, and documentation aspects.
I like Data Services Manager! And that might actually go over better with upper management. We have other database managers and they've been arguing that our jobs are different, but maybe they would go for data services.