Hey DBAs!
I am wondering if anyone has at their organization a flow chart or some sort of guidance tool that helps end-users decide when to use List Manager or Extractions. If so, would you be willing to share that resource with me?
We have end-users who are struggling with knowing if they should use list manager or extractions for things like marketing, development asks, etc and we want to create a tool to help with this decision process.
Thanks!
Hi Samantha,
We don't have a chart or anything, but a few guiding principles factor when deciding what to use:
I'm sure this is just scratching the surface, but those are the things that most immediately come to mind.
I'll be curious to see what people share.
-Emilie
Emilie's guiding principles are spot on. I'd add
8. lists have a character limit for how much 'code' you can include, so you might have to 'nest' multiple lists to get all the desired performances or postal codes or whatever. (List D criteria are List A and List B and List C is what I mean by nest here.) While extraction segments have the same character count limitation, just create a new segment in the same extraction, so all the parts are clearly together in the same place.
9.Extracted output can be ideal for mail house list or export to WordFly as part of a clearly defined process (that's probably beyond the scope of this introduction) which includes promotion.