Guest Checkout Best/Standard Practices

H all,

We recently started guest checkout on our website and have a bunch of questions about procedures and best/standard practices. We are not on TNEW but hoping people can share how they handle various situations:

1. We are getting straight Guest User accounts with no other information other than email coming from abandon cart prior to payment screen:

• If we are able to identify an existing record based on the email, I am merging and moving on
• My question is related to those we can identify as a duplicate - Do you leave alone? Purge them at some point? How do you handle these?

2. We are also getting records that I guess are technically guest checkout but have more information - name, address, etc. These can be from abandoning cart after reach payment screen but most are from completing a ticket order. I have no idea what to do with these. I run the New Records Summary Report weekly and started to update those records (fix address, update salutation to name from Guest User, etc) and mark them as New to File. But after asking our IT Director why the name kept showing as Guest User, I have stopped because we're not actually sure what to do with those records. Again, if its a dup, I will merge and move on but for those new records, do you mark them as do not contact? Or how do you handle these?

Thank you advance,

Beth