Hello All!We're trying to get a better idea of the community we serve and how it compares to our actual demographics. Do you all just use attributes to track these? Are there any other ways you've successfully captured/analyzed this data?Thank you,
Hi Michael,
Attributes would definitely be a standard way to track this in Tessitura. You might also want to think about order surveys. I think how you would set things up depends on how you want to consume the data, and also thinking on what (if any) burden it might be on staff inputting information. IF you ahve a team of data collectors, you can add a lot more info than if you have a high volume box office where you're trying to capture a quick question or two on each call!
If you are using WordFly Pages you might be able to have the survey do the attributing for you. It's possible to do that for postshow surveys etc and I like that at the end of the survey there is a page you can suggest other places they can go (like your What's On page or Donor Page) rather than the survey company taking control of their attention from there.
https://www.tessituranetwork.com/Help_System_v151h/Tessitura.htm#Topics/Wordfly%20Integration/Overview.htm?Highlight=wordfly%20pageshttps://www.tessituranetwork.com/Help_System_v151h/Tessitura.htm#Topics/Wordfly%20Integration/Mapping%20Responses%20to%20Attributes.htm
I'm sure that other email providers do something similar.
Thank you, Kathleen! We certainly don't have Data collectors, so this process would need to be easy! I've also thought about setting up interests as demographics (so patrons would fill them out themselves), but that would just muddle things up in my opinion. Thanks for the advice!
Thank you, Heath! I will definitely take a look at this. We started using MailChimp once WordFly had their breach, and it doesn't seem we are going back. So I will check to see what sort of data can be extrapolated from MC, but it's not the best at working with Tessitura so we will see!Thanks again,