Hi all!
I'm looking to engage Experian to do a data cleanse of our constituent addresses and emails here at Australian Museum. We implemented Tessi a year ago and we know the quality of the data we imported, as well as all the new data created since then, is not fantastic. We didn't have time to clean it properly before implementation so we always had a cleanse on the radar.
Has anyone used Experian or anyone else for such a service? Just wondering what your experience was like. Would appreciate any feedback.
Thanks so much!
Hey Tash,
I was talking to our bud Claudia Rowe yesterday and remembered this.
One specific issue I had with Experian when cleaning email records was the advice not to use Unreachable email classification. When I did a throughout audit on their results I discovered that quite a few whole domains (email service providers), and uni/government email was classified as unreachable, when we had recent activity including click throughs and purchases from them. When I pushed them they admitted that "iinet has commonly been flagged as unknown because of the fact that the domain exchange is set to an “acceptAll” which falls under our unknown category – this means it will accept all requests to be made to the domain but will not provide a validation response. This is not an issue rather an expectation which the domain has implemented to prevents any checks to be made, regardless of the fact that it is either a correct/valid email or not. You will find email domains from government, tertiary education domains and large corporation are inclusive within this category, there is no way around this."
The frustrating thing, which I mentioned to them, was that they knew that those domains were untestable yet tested them anyway and advised us to deactivate them without any disclosure of that knowledge passed onto us so that we could filter them out.
It's something I'm going to bring up with their new rep, as they've started their sales pitch again.
Cheers,Heath