Hello Everyone!
I've mentioned this during a lean coffee conversation recently, but I wanted to circle back and ask the greater group.
We have two eco-system partners we are discussing working with: InstantEncore's Appscension and TrueTickets. Talk to me about your experiences with both! I know they serve different purposes, but if YOU could only afford one, which one would you choose and why?
Thanks!
Beth
We previously had a mobile app through Appscension, but we got rid of it a few years ago. And we just implemented True Tickets this past fall. The mobile app proved to be popular with a very small subset of our patron base - mainly super fans who were in the building frequently; for everyone else, it was a burden to have to download yet another app on their phone just to access mobile tickets at a venue they only attended once or twice a year. It also ended up being another thing that our digital marketing team had to maintain and update regularly on top of our TNEW and marketing sites, so work often felt like it was happening in triplicate.
With True Tickets, we love that it integrates smoothly with Tessitura - most updating and configuration happens right within the system tables or directly on the Production Season or Performance level of a show. True Tickets handles formatting of the wallet up front when you send them things like logos for the initial setup. Apple Wallet integration has been a huge advantage for us as well as this is something that our patrons have been asking for for years now (note that they don't yet support Google Wallet for Android users). Their standard functionality is all a huge plus too: our patrons can share tickets easily either within their party or transfer ownership completely if they can no longer attend, we know more about who is actually in the house, we can keep a better eye on potential scammer/reseller activity and take steps to prevent and mitigate that, etc.
Overall, I'd say True Tickets provides a more modern experience for patrons.
Do you have any data on positive financial impact? Increased revenue or offsetting the costs by mitigating charge backs/etc??
I don't think we've been live with True Tickets for long enough to have any super meaningful/impactful data quite yet, unfortunately.