Forecasting

I was having a review of the wonderful sales pacing dash and thinking about targets and forecast.

I'm wondering if/how people have gone about forecasting a final position based on prior performances and what they used in formulas.

eg: 

  1. Averaged Total Ticket Count normalised for capacity &/or number of performances. 
  2. Normalising across day of week and matinee/evening
  3. adjusting for relative subs/single (or other segments you use) at a similar point in the sales period

I was keen to play with sames pacing based on an adjusted forecast target.

Can you tell I'm keen for v16 and predictive modeling?

Parents
  • I've been poking around with Forecasting in Analytics now that we're on 15.2.35. Mystic Aquarium is largely seasonal- we have year-round traffic, but July - Labor Day is by far our busiest time. Is there a way to get Analytics to respect this?

    If we're looking at January through July, the projection will naturally be ' this is trending upward'. However, that projection doesn't know 'Mystic's summer is always higher than it's winters' , or 'Mystic's Fall and winter are always less than its summer', so it won't be able to build that into it's modeling. Given that, how can I use the forecasting in a useful manner?

    For instance, right now, even when looking at all of our Admission attendance data, it's projecting that mid-September and October will be steady at ~2.5k per day. Last year, we averaged less than half of that for our September/October months. Is there a usable way for us to leverage forecasting if the models can't be told 'summer high, winter low'?

Reply
  • I've been poking around with Forecasting in Analytics now that we're on 15.2.35. Mystic Aquarium is largely seasonal- we have year-round traffic, but July - Labor Day is by far our busiest time. Is there a way to get Analytics to respect this?

    If we're looking at January through July, the projection will naturally be ' this is trending upward'. However, that projection doesn't know 'Mystic's summer is always higher than it's winters' , or 'Mystic's Fall and winter are always less than its summer', so it won't be able to build that into it's modeling. Given that, how can I use the forecasting in a useful manner?

    For instance, right now, even when looking at all of our Admission attendance data, it's projecting that mid-September and October will be steady at ~2.5k per day. Last year, we averaged less than half of that for our September/October months. Is there a usable way for us to leverage forecasting if the models can't be told 'summer high, winter low'?

Children