Hello, My predecessor taught me to use "Ticket Original Paid Amount" for all dashboards involving ticketing revenue. However, in recent talks with my Finance Dept, they seem to share numbers with the "Ticket Paid Amount". I have a few questions. These numbers vary wildly, 16k for one of our recent performances for example. 1. What is the Original Paid Amount showing that Paid Amount is not? (We're guessing any tickets purchased for the performance that ended up being exchanged/refunded)
2. What examples do you have that would dictate which figure to use, and why? Thank you for your support!
Hi there,The original paid amount might be what a patron pays before any exchanges or returns.
Before a concert season is underway and during the early stages of sales, I do report on the original paid amount. However, I have found that as a season progresses, the original ticket paid amount no longer makes sense to use, as the patron's subscriptions and packages get adjusted. Usually, the original ticket paid amount is not an issue for single tickets. For fixed and flex packages, it can overtime change compared to the ticket paid amount. There is more on that here:Seats and Tickets Cube (tessituranetwork.com)
Thank you for that resource, I had been searching for this and was unable to find it. I'm glad my assumptions were correct, this will be very helpful!