Sorry for the cross-post for those on the website forum:
Hi Everyone - we are looking into a conversion tracking system which involves inserting a unique conversion pixel into online ads and the show pages for each show we do. This pixel will then set a cookie on users computers and track not only direct clicks from the ad and a purchase right away, but also if they came back LATER and bought the tickets. Problem is, this involves adding coding to our website for EVERY SINGLE SHOW. With 57 major performances per year (plus about 150 other smaller ones) this could obviously be time consuming and very expensive to have my website contractor code each show.
My question is has anyone else done anything else similar that can be programmed with standard info from Tessy so that we can do this with a piece of code that changes with the show ID or something? I know we can create a source coded link (we haven’t done that yet), but I don’t believe that sets a cookie and tracks later purchases, just immediately related ones.
Thoughts?
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Jennifer Buzzell
Vice President of Marketing and Communications
Strathmore
5301 Tuckerman Lane
North Bethesda, MD 20852-3385
www.strathmore.org
jbuzzell@strathmore.org
(301) 581-5190 phone
(301) 581-5191 fax
At the Intersection of Art and Life