Hi all,
One of my Marketing team told me that they'd read somewhere that there was a way of identifying customers who drop out of the shopping cart process for whatever reason.
I was wondering whether there were others out there that do that, and how they go about it? Do any of you communicate with these people?
Finally, is there anyone doing this in TNEW?
Look forward to hearing from you.
Cheers,
Matt
I'd be interested to see if there is a "Tessitura" way of doing this. The only thing that comes to mind is referencing the t_web_session_session table for sessions that were created but do not have a completed order.
You could possibly track bounce rates and drops via Google Analytics on the front end but I don't think there would be an effective way to capture patron specific data.
Good luck!
We have been looking at doing this and can get the information about incomplete orders by querying t_web_order. We can track how many drop out before they log in and after they log in, whcih we can then compare to Google Analytics to see if the numbers are similar.
Box Office and Marketing are currently working on a set of rules as to how often they would want to query this and what emails they would send to the customers who actually log in and then drop out. I haven't really looked any further than getting the numbers out at the moment but would need to write the query to check they hadn't booked the same show via the phones etc.
Caryl