Hi all!
I've been asked to get a sense of how much time we'll need to spend maintaining Wordfly after installation and setup. For orgs using Wordfly currently, is it hands off, mostly hassle-free, moderately hassle-ish, chunk-o-time, or I wish I had my life back?
Thanks,
Kirk MortensenDBA, TheatreWorkskirk@theatreworks.org
We’re on TMS, not Wordfly—starting about six months ago. While TMS marks hard and soft bounces and unsubscribes, there is some handling on our end to make other e-mails primary in accounts that have them, for accounts marked as hard bounces; I’ve written a couple of procedures to take the marketing flag off unsubscribes and hard bounces. I go in and mark the eaddress as a hard bounce, then take the TMS-generated hard bounce e-mail restriction setting off, so that if there are deliverable eaddresses in the account, I can use them.
Additionally, we are starting to look at the salutations that attach to e-mails. Also, to get two e-mails from the same account, you have to figure out how to pull them, which means setting up different e-mail types and figuring out how to apply them.
I would say every large e-blast requires up to a couple of hours of my time—cleaning up marketing flags before running the extractions; running the extractions; dealing with the responses, both automated and manual. I track all manual responses via CSI and deal with the automated by deleting—the “out of the office” ones; and updating—the “change of address” ones.
Lucie
___________________________________
Lucie Spieler
IT Development and Training Manager
Editor, Season Program
Florida Grand Opera
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