We are planning on creating a mobile app for the major smartphones and we will also have a version of our site that is optimized for mobile viewing.
Are you going to/have you created both? Would love to see your apps/sites if you could share!
We had had a mobile website for quite some time. No plans for an app - it would be cool, but still seems a bit cost prohibitive. Not to hijack the thread, but I'd be interested to see any stats on usage from those who do have apps deployed.