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A/B Testing content on TNEW

Brodie Lyon
$organization

Hello all, 

We're doing lots of work to refine our online purchase pathways including looking to optimize donation upsells. We've been doing some A/B testing on our website so half the audience see one call to action and the other half see another. Does anyone know if there's a way to do the same on TNEW? Currently we're relying on running one test at a time and comparing different periods, but with such huge changes happening on the cultural and political landscape that the moment we could really do with concurrent testing! 

Thanks! 

Brodie 

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  • $organization

    Hi Brodie,
    One thing I think might be worth testing is to use pricing rules. You can trigger a message based on various criteria, such as constituency or attribute. So for example, if you add a TEST A attribute to half of your constituent records, and TEST B to the other half. Then, when the patron goes through the TNEW path and logs in, it will recognize them as TEST A and trigger a message for the donation upsell. Anyone with the TEST B attribute will trigger another message. I hope that makes sense! I'm happy to clarify or answer any questions. 

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  • $organization

    Hi Brodie,
    One thing I think might be worth testing is to use pricing rules. You can trigger a message based on various criteria, such as constituency or attribute. So for example, if you add a TEST A attribute to half of your constituent records, and TEST B to the other half. Then, when the patron goes through the TNEW path and logs in, it will recognize them as TEST A and trigger a message for the donation upsell. Anyone with the TEST B attribute will trigger another message. I hope that makes sense! I'm happy to clarify or answer any questions. 

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