I know this comes up a lot, but just wondering what people are doing to reduce duplicate account creation on the web.
Nathan, impossible to completely eliminate. However, I think the better your account login page can be designed with the customer in mind, the less duplicates you will get. In other words, good web design and copy will help to minimize the duplicates. We are starting to move towards a Amazon, eBay style web experience where everything is done through the "My account" style cart process. We are in development stages right now, but we hope to have it where it knows who you are automatically when you come back to our site. We'll see how it goes.