Hello all,
I have a bunch of questions related to emails, and am totally "punching above my weight" so please bear with me through this likely long post.
1. In reviewing responses to emails, I have noticed that a LOT of patrons who are being included in the email extraction do not have eaddresses on file. As you might assume, our response rate is lower because these folks cannot open the email if they didn't get it. Is there a way that we should be creating extractions for emarketing that ONLY include patrons with eaddresses?
2. We've recently discovered a number of patron email addresses were inactivated due to a series of soft bounces. The affected emails were all included in a flurry of Giving Tuesday related extractions. Our code related to "soft bounces" is set to inactivate after 5 and has been in place for a decade, but has apparently just now become an issue.
3. We are hearing from a handful of our patrons that eblasts are arriving to them as blank emails. There is a subject line, but the body of the email is blank. Any guidance as to how to help these patrons with a setting that they likely have changed on their end?
Is there any chance that all of these things are related some how (with a new Tess/TNEW/Wordfly setting maybe?) or have we just uncovered a bunch of unrelated things at the same time?
Thanks for any guidance you might be able to provide...
Lesley
Hi Lesley,With regards to the first question, we have a suppression in all our Email Marketing Extractions, which might help. As standard we have a suppression of Primary EAddress Does Not Have Yes - which suppresses anyone who doesn't have a primary email and means we don't pull any people through who don't have an email address. We tend to only have one email address on file per account, which is marked as Primary (and don't use Households)This may work for you, but if you're using households or also emailing people's non-primary emails using Contact Point Purposes, then this won't be the solution.
Caryl
Hi Caryl, and happy new year!
Thanks for the suggestion. That does bring up another "best practice" conversation that we're having about whether emails should live on the individual or HH records. My philanthropy friends want it to be on the household, so they can invite all members of the HH (by name) to events. I argue that an email address belongs to a person, not the HH...