Hello,
We are looking at different ways to sell digital live stream content this season, and since TNEW's gated digital content feature has been moved to release in late August, I am wondering if any Tessitura users out there can share what they are doing now to sell gated content, particularly if you are using Tessitura/ TNEW for the sales path, and connecting to a third party stream from there somehow? What I am currently envisioning is selling on Tessitura/ TNEW, and then emailing a link to ticket buyers close to the time of a performance. Of course there are easy ways to break through the gate with this method, for example if we use VIMEO, where the password or direct link could be shared with non-buyers. While I'm not incredibly concerned about the dishonesty of our ticket holders forwarding their direct links along to other people, I'd love to know others' experiences and approaches have been with this. Or, maybe there is something simple that I am missing which would allow me to make the streaming more secure.
For Tessitura staff - We are looking to begin selling gated content before the TNEW release, but the actual performances may take place after the release, and so in addition to any third party workarounds that Tessitura users can provide, would we be able to take a performance sold before the release and convert it to a gated digital performance?
I have been searching the community forums and have not found a recent discussion on how people are selling gated content currently, and so if there is already one in progress that I missed, I'd love to be linked to it.
Thanks for your help, and I hope everyone is staying healthy out there!
Andrew
Hey all,
What a useful and informative thread! Thanks everyone for all the research and collaboration around this topic.
I have a question on a slightly different vein regarding selling digital content, which is what are people doing for ticket fees on digital content sales? Are you keeping fees the same as for in-person events? Specifically for those that use percentage based fees or scale the fee amounts based on ticket price, are you using the same or lower percentages? We are planning to use a "pay what you can" model for our digital content sales and I'm wondering if anyone has gotten feedback from customers about having a fee on top of a "pay what you can" ticket price.
Thanks!
Sarah Covie
We are removing fees from our streaming performances. Our prices are going to be $XX per person watching up to four (honor system -- and social experiment), then we are also offering an average price option based on if they had attended an in-person performance which will be higher than $YY, for those who can afford more. We made a decision to not use Pay What You Can right now, but we may re-evaluate in the future.
--L
Hi all, in this very informative and interesting thread, please remember to be mindful of anti-trust laws that prohibit activity that may be construed as price-fixing, or other coordination around pricing. You may read more in our anti-trust statement.
Best,
Todd LantryTessitura Network
Good reminder Todd, thanks, and for adjusting my reply. Sorry for forgetting that.
Agreed, thanks for the reminder - I will just clarify that what I'm curious about is if people are using the same or different models for ticket fees for digital content vs. in person concerts so definitely don't need pricing or fee details! Lynn, thanks for your response, interesting to hear that you're going without fees entirely on those digital performances.
Thanks,Sarah