Hello,
We are looking at different ways to sell digital live stream content this season, and since TNEW's gated digital content feature has been moved to release in late August, I am wondering if any Tessitura users out there can share what they are doing now to sell gated content, particularly if you are using Tessitura/ TNEW for the sales path, and connecting to a third party stream from there somehow? What I am currently envisioning is selling on Tessitura/ TNEW, and then emailing a link to ticket buyers close to the time of a performance. Of course there are easy ways to break through the gate with this method, for example if we use VIMEO, where the password or direct link could be shared with non-buyers. While I'm not incredibly concerned about the dishonesty of our ticket holders forwarding their direct links along to other people, I'd love to know others' experiences and approaches have been with this. Or, maybe there is something simple that I am missing which would allow me to make the streaming more secure.
For Tessitura staff - We are looking to begin selling gated content before the TNEW release, but the actual performances may take place after the release, and so in addition to any third party workarounds that Tessitura users can provide, would we be able to take a performance sold before the release and convert it to a gated digital performance?
I have been searching the community forums and have not found a recent discussion on how people are selling gated content currently, and so if there is already one in progress that I missed, I'd love to be linked to it.
Thanks for your help, and I hope everyone is staying healthy out there!
Andrew
To add to this thread....I am wondering if there is any indication of WHEN in late August? We had really hoped to be able to use this for an event at the end of the month (August).
Hope you are all well!
Michaela
Hi Michaela - good to hear from you and hope you are doing well.
I know a lot of our members have been eagerly awaiting the new gated digital content feature via TNEW and so the delay of the release is understandably disappointing. We recognize that and are doing everything we can to get this released as soon as we can but we need to add stronger support for digital goods tax reporting and also more restrictive access controls.
We are currently targeting for last week in August for the release of this feature so unfortunately it sounds like a bit too tight for your August event. Are you looking to sell the event in late August or is the event itself in late August? Wondering if there are some opportunities with what is available now through TNEW/Tessitura similar to what Andrew proposed above that could work in the interim?
All best,Nara