Creating pop up ads on TNEW site

Is anyone using pop-up "ads" on their web pages? The marketing department wants to capture the name and email of people who visit our site and give them a discount on their next purchase for doing so. It would be similar to retail sites that give you a pop-up when you visit. We want to be able to create this for our TNEW site and integrate it with Tessitura and WordFly to send welcome emails.

If anyone is doing this I would love to know how you did, are you using a third-party vendor to do it, and how does the information get back to Tessitura with no manual work each time?

Thanks,
Melissa 

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