We've gotten some recent feedback from our Development department that the purchase path is confusing to patrons who are only making a donation because the donation goes into a cart and looks like a "purchase" which is not how some donors think of what they are transacting. Are they any examples of TNEW clients who have tweaked button text on the cart and checkout pages for this reason or any TNEW pages who are seeing great success with online donations? If so, could you please send them my way? Thank you!
Amy
Hi Amy,
We also use TNEW and after a bit of playing around, were able to create donation language (and button text) in the out of the box donation configuration that our donors seem to be able to follow and have no (or at least few) complaints about. Some of it was just trial and error in formatting the contribution page, as well as working with our marketing and box office people to come up with language on the other cart pages that was as user friendly for all different types of transactions while still getting the information across. There are still more language refinements we need to do but it has certainly improved.
We chose to have our web donations go to a donation on account type rather than having it go directly in as a contribution so that we can make any adjustments to the donor's membership and select the appropriate acknowledgement letter during gift entry.
We also worked with Tessitura to build some customizations - custom renewal, additional gift, and non-donor donation asks with ticket purchases. This made a big impact for donors and us as it made it easier for current donors to renew or gift additionally, and now everyone who makes a transaction on our website gets an ask of some sort. That took care of some of the feedback about it not being easy or quick enough to make a donation online.
Hope that's helpful.
Laurel
Very helpful, thank you!