We are experimenting with Facebook ads and I was wondering if anyone has tried putting a Facebook conversion tracking pixel into their TNEW pages? Where and how would I put the code in?
Hi Mara -
We have Facebook tracking pixels on our TNEW site by way of Google Tag Manager which is placed on our TNEW template page, although you can add them without GTM by just putting your code in the system tables.
If you only want it to show up on the TNEW checkout/confirmation page you can try adding it to the LTR_TN_EXPRESS_WEB_CONTENT > Confirmation.aspx field in system tables.If you haven't used it before, I highly recommend Google Tag Manager because you can do cool things like pull in transaction/cart information using the data layer. There are other ways to do that too but GTM makes it pretty easy for non-technical folks to do.
There's also some info in the documentation that might be helpful - http://www.tessituranetwork.com/tn_express_web_user_guide/TNEW.htm#Topics/Web_Analytics_and_Tracking_Codes.htm
Looks like the Facebook conversion pixel will have to be entered by TNEW staff.
We have had success putting it in the LTR_DYN_EMAIL_CONTENT system table, in cases where a presenter wanted to track conversions of a specific production or performance.
Yeah, I don't see any reason why support staff must add it for you. It's just JavaScript which you can definitely add into the system tables.
That's what I was thinking - couldn't figure out why they would need to do it (and take 2 weeks!). I'll give the system tables a try. Thanks!