Gathering Customer Information

Hi Lisa,

You might want to think about capturing source code (how’d you hear about us?) and postal code…  both are very quick, and as a customer, I’ve never found it intrusive when someone asked me.  That should give you a lot of data to play with… 

(oh, and welcome to the wonderful world of Tess!)

Cheers,

Kathleen

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Lisa McKee
Sent: Tuesday, 24 July 2012 11:48 PM
To: Kathleen Smith
Subject: [Tessitura Ticketing Forum] Gathering Customer Information

Hi all, 

Here at National Geographic we just went live last week and are trying to find the happy medium of gathering data for marketing purposes and providing good customer service. We ticket both lectures and our Museum on a regular basis. For Museum visitors we are trying to determine what and how to gather an appropriate amount of information for someone walking up, buying a ticket, and walking right in to the Museum. For all those Museum folks, or other groups that sell walk up tickets, what do you gather? Any information would be much appreciated!

Thanks, 

Lisa

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