• Replies 2 replies
  • Subscribers 414 subscribers
  • Views 29 views
  • Users 0 members are here
Related

Setting up ticket prices

Peter Smurlick (Past Member)
$organization

We are new Tessitura and trying to balance the number of price zones in our venues against the amount of time it will take to set up a performance and when building prices should they be layered or gross.  

 

We do about 300 performances a year in a one off environment.  Our two largest venues are in the range of 2,100 seats on three levels.  We currently work with 8 different scalings per venue.  As we move through the sales cycle for a performance we get into revenue management.

 

The questions we have are:

Do you use layered vs gross pricing?

If you use layered pricing, what is the process you follow to build and check prices?

 

Does anyone have an automated way of importing prices from excel for those venues who do layered pricing?

 

 

 

Parents
  • $organization

    Hello and welcome to Tessitura!
    We lay out our prize zones based on our sales strategy; it is not based on how long it takes to set up in any way.  For me, and for our organization, it is far more important that it is 'right'.

    I'm not sure what you mean when you speak of as 'layered or gross'.  We only use layered price maps for 1) dynamic pricing, or 2) when we need to isolate a price category.  In both cases, we assign dedicated G/Ls to those maps.

    In terms of setting up the pricing, just make sure you plan for the reporting.  You'll want to make a clear decision as to what you are using as a 'base price'.  Season Manager, and some potential income reports look towards the base price for comparison and projections.

    Our standard price maps have 20 zones (though a number of them are in the venue to accommodate our Americans with Disabilities Act), and we use layered price maps extensively.

    As to checking, I find it is easiest and fastest to actually go into an order screen and scroll through the tickets if you are checking one price type.  You can also scroll through all the prices by price type in Season Manager / click on a performance / click on the Prices tab and you'll see the prices by zone for each price type.

    Not sure if this answered your question or not.  Please feel free to contact me directly should you have further questions or concerns.

    Kindly,

    Mark Sackett
    Box Office Manager / Treasurer
    San Francisco Opera

Reply
  • $organization

    Hello and welcome to Tessitura!
    We lay out our prize zones based on our sales strategy; it is not based on how long it takes to set up in any way.  For me, and for our organization, it is far more important that it is 'right'.

    I'm not sure what you mean when you speak of as 'layered or gross'.  We only use layered price maps for 1) dynamic pricing, or 2) when we need to isolate a price category.  In both cases, we assign dedicated G/Ls to those maps.

    In terms of setting up the pricing, just make sure you plan for the reporting.  You'll want to make a clear decision as to what you are using as a 'base price'.  Season Manager, and some potential income reports look towards the base price for comparison and projections.

    Our standard price maps have 20 zones (though a number of them are in the venue to accommodate our Americans with Disabilities Act), and we use layered price maps extensively.

    As to checking, I find it is easiest and fastest to actually go into an order screen and scroll through the tickets if you are checking one price type.  You can also scroll through all the prices by price type in Season Manager / click on a performance / click on the Prices tab and you'll see the prices by zone for each price type.

    Not sure if this answered your question or not.  Please feel free to contact me directly should you have further questions or concerns.

    Kindly,

    Mark Sackett
    Box Office Manager / Treasurer
    San Francisco Opera

Children
No Data