We are finding that the it's difficult to get accurate sales analysis by zip code because of the high number of constituent records that have the same zip code as our business address. It has been our default to use the city, state, and zip from our business address for night-of-show walk-up sales or any transaction where we can not get an address or the customer refuses to give the address. The result of this is that it appears sales in that zip code are off the charts. We can't eliminate this zip code from analysis because it actually does include the majority of our customer base.
I'm curious to know what other organizations use as the "default address" when a real address can not be entered? What do you enter for the street information? Is it the policy to automatically mark these undeliverable or mark it in such a way to encourage getting an accurate address in the future?
Thank you in advance for the feedback!
Chuck Buchanan
92nd Street Y
Hi Charles!
We don't currently do very much with address analysis. So I'm not sure yet how our policy will affect that.
When we don't have enough info for an address we will input Street 1 as 0000 and postal code as O0O 0O0. This helps us quickly remove these people from mailing lists and such.
Ah, good old 10128!
We use 99999 as the postal code for accounts that have no valid address. I’ve set up an entry in tr_citystate where zip5 = 99999, city = No Valid Address, state = XX. I have a procedure that updates the mail restrictions for accounts with a primary address with a postal code of 99999 to No Valid Address so we don’t inadvertently mail to those accounts.
We set the street address to No Valid Address or else something descriptive like “Stage Director, 2012 Romeo and Juliet.”
Lucie
______________________________
Lucie SpielerIT Development and Training Manager
Editor, Season ProgramFLORIDA GRAND opera8390 NW 25th StreetMiami, FL 33122305.854.1643 x. 1521Box Office: 800.741.1010To Give a Gift: 305.403.3315www.FGO.org2011-2012 • 71ST SEASON • LOVE FORBIDDEN, NOT FORGOTTENLuisa Fernanda • La rondine • Rigoletto • Roméo et Juliette
We use 99999 as both the street and the postal code, and suppress anything with that from all mailings. We also do collect full address info from walk-ups generally, or at least email. Something identifying besides just the name.
Why don’t you use a fake one like 11111, and then you can easily rule those out? We use XXXXX so we can easily find and remove them when we mail.
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Charles Buchanan Sent: Wednesday, March 14, 2012 5:45 PM To: Jen Buzzell Subject: [Tessitura Ticketing Forum] Default address used for walk-up constituent accounts
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The museum has a preponderance of walk-up sales. We have configured the “Category” field to capture zip codes. It is a bit cumbersome as it uses a drop-down; as such we need to continually “encourage” staff to use it …and not enter our business zip code, or some other familiar one. It can be turned on and off as a required field.
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Jennifer BuzzellSent: Thursday, March 15, 2012 8:36 AMTo: rbernard@smm.orgSubject: RE: [Tessitura Ticketing Forum] Default address used for walk-up constituent accounts
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Charles BuchananSent: Wednesday, March 14, 2012 5:45 PMTo: Jen BuzzellSubject: [Tessitura Ticketing Forum] Default address used for walk-up constituent accounts
We, too, use 99999 as our default Zip (and street1) for unknown addresses, with the accompanying city of "UPDATE ADDRESS".
We have some patrons that join a particular web mailing list which doesn't even require a name for signup, and for these we are using fname = "UPDATE", lname = "NAME", also.
Chris, we do the exact same for our e-newsletter registrations and I thought it was such a novel brilliant idea! Always one step ahead... ;-)
Hi, Kjersten.
Yes, great minds think alike, plus "UPDATE NAME" is a much better name than "99999 99999". :-)
Why not do a general public sale for walk-ups? If you're not going to collect information anyway, that would keep these accounts out of your analysis.
Unknown said: Why not do a general public sale for walk-ups? If you're not going to collect information anyway, that would keep these accounts out of your analysis.
We do try to collect info, for all patrons, even walk-ups, but have these values for when that isn't possible for one reason or another. If we have even one or two pieces of information, it may be possible to fill in the rest later, and if not, it is easy to suppress patrons with consistently applied "dummy" values for Zip, etc.