Does anyone use Tessitura for Inventory Management to determine on demand pricing? We are looking at changing prices as demand for a show increases or decreases. Does anyone else do this?
Janna Ellis
Yale Repertory Theatre
We instituted demand pricing for three of our productions this past season with great success and with very little issue from the patron. We increased prices as much as 300% in side sections based entirely on percentage sold in prime sections (which you can do when a section is as low as $10 or $15). On a smaller stage we simply flat-priced the house and brought weekdays up to weekend prices. So yeah, essentially if the demand was there, we increased prices.
Many Tess users are doing this, so I am sure you will get other good replies.
David