We at TPAC are about to turn on Print at Home ticketing and are considering charging a fee for will call rather than charging a fee per ticket for print at home. The idea behind this is to push patrons to print at home rather than utilize our workforce to deliver tickets. As a side benefit, we'd like to sell a sponsorship for our print at home template.
We are curious if there are any other Tessitura clients using this model for will call / print at home tickets?
Thanks for any input.
David
We do not use that fee model but we have done utilized free space on the ticket for internal and paid ad space. Another thing to consider is having multiple ticket designs so you can have targeted ads. For example, you may be able to sell ad space on a Pops series ticket that you wouldn't be able to for a classical show based on target audience, etc... - you could even take it down to specific shows - for example if you knew you had Wicked coming the almost guaranteed audience numbers may allow you to sell ad space for that show's ticket at a premium.
Good luck!