Hi all,
We have been dynamic pricing by zone (we have four different zones) for awhile but are interested in getting more detailed with it on a seat level. For example- on a Saturday night we might want aisle seats within our Premium Zone to go up even higher in price. Is anyone else doing this, and if so how do you set it up? I've thought about using price types or Flexible Pricing, but I don't know how to make those work online. It seems like to make it work automatically, I'd have to apply a different zone map to a performance which won't be possible after sales have occurred.
Any thoughts on toggling individual seat prices would be appreciated!
Hi all, We have been dynamic pricing by zone (we have four different zones) for awhile but are interested in getting more detailed with it on a seat level. For example- on a Saturday night we might want aisle seats within our Premium Zone to go up even higher in price. Is anyone else doing this, and if so how do you set it up? I've thought about using price types or Flexible Pricing, but I don't know how to make those work online. It seems like to make it work automatically, I'd have to apply a different zone map to a performance which won't be possible after sales have occurred. Any thoughts on toggling individual seat prices would be appreciated!This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Here's the session I mentioned on your message...
http://www.tessituranetwork.com/tlcc/2011/Handouts/10-D_Revenue_Management_and_Dynamic_Pricing.pdf