Hello all,
We have recently changed our package structure so that we now have shorter packages, but we actively market people to take multiple packages. So while someone might have subscribed to 7- or 8-concert package last year, we creatively encourage them to take 2 5-concert packages, making them essentially 10-concert subscribers..
My question is, has anyone established a good way to track these multi-package subscribers in that way? That is, a household that has 2 5-concert packages actually reports as 1 10-concert sub, rather than 2 5-concert subs.
We can flag the account &/or the order as multi-package to identify, but my brain is running into a wall figuring how to work through the permutations of multiple packages beyond counting HHs & packages to define "#subscribers".
thanx for any suggestions
sharon
I was just thinking that then you could run a list of everyone who had both packages and then filter your T-Stats with and without those customers to calculate your true number of packages. It is a bit on the manual side, but you would be able to get to the number by pulling anyone who had this package plus this other package and divide by two to get to the VP package number for the two package deal then the single package subs would just be a separate report.
From: Sharon Grayton [mailto:bounce-sharongrayton8777@tessituranetwork.com] Sent: Thursday, March 17, 2011 5:08 PMTo: Nicole KeatingSubject: RE: [Tessitura Ticketing Forum] "Subscribers" vs. HHs or Pkgs
We do. And it is very helpful in giving us numbers for packages & households. But if a patron has two different packages with 2 seats each, then TStats—and every other report I know of—will show that as 1 household and 4 package seats. My VP wants to see it as 1 household and 2 subscriptions (since the household basically made their own combo series and there are 2 people subscribing and not 4).
Does anyone else make that distinction in your reporting? How do you report/flag it?
thank you
From: Nicole Keating [mailto:bounce-nicolekeating9176@tessituranetwork.com] Sent: Thursday, March 17, 2011 3:28 PMTo: Sharon GraytonSubject: Re: [Tessitura Ticketing Forum] "Subscribers" vs. HHs or Pkgs
Do you have T-stats?
From: Sharon Grayton <bounce-sharongrayton8777@tessituranetwork.com>Sent: 3/15/2011 10:45:06
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Yeah, that's about what we figured; have to report on multi-package holders separately to get numbers as we want. Just complicated a little more since our patrons can take 2, 3, or even 4 packages in any combination to total of 9-, 10-, 15-, or 20-concert combo-package(s).
Nothing's easy, is it?
Thank you
Counting subscribers has always been a challenge because there are so many ways to do it. My suggestion is to select a few easy to calculate and verify indicators, help everyone understand what they mean, and then stick to those indicators year after year.
The number of households, package seats, performance seats and revenue are readily available and much more easily defined than subscribers or subscriptions. Each time I have been through a change in our administration the concept of how to count subscriptions was different. However, the intelligence and capacity to learn has always been high among those administrators and executives. Package Seats and Performance Seats might be new terms to some execs but I think the terms will be accepted language after a quick explanation of what they are is given with an understanding of how we sell tickets and calculate sales. Make it clear that these terms represent key performance indicators that have powerful value in tracking success over a period of time.
Trust their ability to learn how to read different reports and they will have confidence in you to get the right numbers at the right time.
Good luck!