Hello all,
We have recently changed our package structure so that we now have shorter packages, but we actively market people to take multiple packages. So while someone might have subscribed to 7- or 8-concert package last year, we creatively encourage them to take 2 5-concert packages, making them essentially 10-concert subscribers..
My question is, has anyone established a good way to track these multi-package subscribers in that way? That is, a household that has 2 5-concert packages actually reports as 1 10-concert sub, rather than 2 5-concert subs.
We can flag the account &/or the order as multi-package to identify, but my brain is running into a wall figuring how to work through the permutations of multiple packages beyond counting HHs & packages to define "#subscribers".
thanx for any suggestions
sharon
We do. And it is very helpful in giving us numbers for packages & households. But if a patron has two different packages with 2 seats each, then TStats—and every other report I know of—will show that as 1 household and 4 package seats. My VP wants to see it as 1 household and 2 subscriptions (since the household basically made their own combo series and there are 2 people subscribing and not 4).
Does anyone else make that distinction in your reporting? How do you report/flag it?
thank you
From: Nicole Keating [mailto:bounce-nicolekeating9176@tessituranetwork.com] Sent: Thursday, March 17, 2011 3:28 PM To: Sharon Grayton Subject: Re: [Tessitura Ticketing Forum] "Subscribers" vs. HHs or Pkgs
Do you have T-stats?
From: Sharon Grayton <bounce-sharongrayton8777@tessituranetwork.com> Sent: 3/15/2011 10:45:06
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