Hello all,
We have recently changed our package structure so that we now have shorter packages, but we actively market people to take multiple packages. So while someone might have subscribed to 7- or 8-concert package last year, we creatively encourage them to take 2 5-concert packages, making them essentially 10-concert subscribers..
My question is, has anyone established a good way to track these multi-package subscribers in that way? That is, a household that has 2 5-concert packages actually reports as 1 10-concert sub, rather than 2 5-concert subs.
We can flag the account &/or the order as multi-package to identify, but my brain is running into a wall figuring how to work through the permutations of multiple packages beyond counting HHs & packages to define "#subscribers".
thanx for any suggestions
sharon
Do you have T-stats?