Hi all,
I’m looking at the rate at which one-time attenders do/do not return for a second performance, and was wondering if any of you have things that you do well/would like to do/wish you had done better to generate repeat attendance. We’re looking at all areas including ticket pricing/linked discounts, meal deal packages, vouchers for __% off at our café, etc… I’d love any comments, and am more than happy to share what we do here!
Cheers,
Kathleen
This week it’s 2035 in the Royal auditorium and Unlimited Theatre are preparing to send the first human beings to Mars in Mission to Mars, from Tue 9 – Sat 13 Nov. Over on the Derngate stage see the critically acclaimed musical Sunshine on Leith, starring Billy Boyd (Lord of the Rings), here for one week only from Tue 9 – Sat 13 Nov. Visit www.royalandderngate.co.uk for more details and to book tickets.
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Kathleen,
Just last season, we instituted a plan for our first-time attendees (NTF, or New To File, as we call them) that’s seemed to help with retention. After the show closes, we send all NTF folks an email or postcard with an offer for Buy-One-Get-One-Free tickets to the next 2 or 3 shows we have coming up. Last year, we sold over 1,000 additional tickets to patrons who’d only come to our theatre once. To date this year, we’ve already sold 255 tickets to either patrons who attended for the first time to one of our last 2 shows in the spring, or to our first show so far this season. It’s worked really well to encourage repeat attendance for us.
If you’d like more information, let me know!
Christy
Christy Carlson | Sales Director | 206.443.2210 x1003| Fax: 206.443.2379 SEATTLE REPERTORY THEATRE | www.seattlerep.org | 155 Mercer Street, PO Box 900923, Seattle, WA 98109 | In Lower Queen Anne at Seattle Center ON SALE NOW | Three Tall Women Oct. 22-Nov. 28, 2010 | Dancing at Lughnasa Nov. 12-Dec. 5, 2010 Seattle Rep is closed on Mondays twitter.com/seattlerep | facebook.com/seattlerep | blog.seattlerep.org
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From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Kathleen Smith Sent: Tuesday, November 09, 2010 7:36 AM To: Christy Carlson Subject: [Tessitura Ticketing Forum] encouraging repeat attendance
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Hi Christy,
I'm interested to know how you pull your list for first time buyers. We are going to start doing the same thing but I'm stuck on the correct list criteria. Thanks for your help!
If you do an extraction and suppress people who have tickets in all previous seasons, or perfs prior to whatever date is your cutoff, and then include people with tickets during the timeframe or season you're looking at, you're left with first-timers.