Hello! We're looking to see if there are good ideas or best practices out there to collect contact information for walk-in's who do not register ahead of time for an event or admission. We are asking for zip code and email and are recording those as survey responses but are struggling with those who do not want to provide this information. Also, the survey responses are limited in that they give us information, but do not create a constituent record for which we can track future engagement. Anyone out there have ideas on overcoming this challenge?
We are in the same boat over here. The only times we ever get a complete constituent record is when someone buys ahead of time, or they sign up for a membership.
Probably similar to yours, our constituent demographic skews in the older direction, where a lot of them simply don't trust technology and don't trust anything that takes their information. So for that reason there are a lot that we will simply never get.
One of the only ways we've been able to get around this is to create dynamic pricing for certain events (where its cheaper to buy online than in-person). People want the cheaper price so it forces them to buy online, thus getting us the constituent record we want. We also have QR Codes on signage all over the museum asking patrons to sign up for our e-blast or paper mailing list. It does not connect it to a record in Tessitura, but at least we have it to use for marketing.
Otherwise, you are sort of at the mercy of both the patron and your Box Office/Front Desk staff. Your staff only has so much time during a transaction (and creating a brand new record takes time), and your patrons only have so much trust and patience. Many won't want to wait around while the record is being built simply to buy an admission ticket, and as stated above, many don't trust it and think you'll do something malicious with their info (even if you won't).
Thank you, Chelsea, and you hit the mark on so many of your comments! I do really like the idea of online (dynamic) pricing...good thought to encourage ticket transactions online. As far as your QR code for email sign ups...do you ever create constituent records from that, or do those contacts live outside of Tess, wherever your emails are managed (ours is Wordfly)?
Those go straight into Wordfly. We do not keep a record in Tess.
Thanks for this info!