All-In-One Tickets

We currently offer packages for admission — General Admission, Movie, and Butterfly Encounter. We require the purchase of General Admission, and the other two add-ons are optional. We are being tasked by our CEO to research doing an "All-in-one" ticket, which includes General Admission and a Movie, with the option to add on the Butterfly Encounter.

We have already talked to Orlando Science Center about their process, and it seems like they do something similar.

A couple of pointed questions:

• Does anyone currently do this successfully?
• If so, what made you implement this option? Were movie sales down?
• How do you handle the ticket sales — is it first come, first served, or do they select a "free" movie ticket on-site or in advance?
• How do you track attendance for each movie showing?

Any insight provided would be super helpful. Thank you!

Caity