Folks on True Tickets - how have you rolled this out to patrons. Did you make this available on all performances at once, did you pick and choose shows, pick a date and have all new event builds use digital tickets? And what was the reasoning for your approach? I'd like to hear about pain points, we're in the testing phase - I'm curious about if the login process has been confusing, how you educated patrons, etc.
Carlie-
We launch live with digital tickets next week. We only have 2 shows left in our season. And we made it available for all of them. The reasoning was to ease our patron base in now vs waiting until the launch of our next season. Since we have not launched it to the public, we don’t know the pain points. I know with anything new we will have some. We will be training our staff in how to help navigate our patron base on this new delivery method. And we know steps may change in the process. We are sending an email to our patrons about the new feature being offered. We will have a web page explaining how to access/view their digital tickets along with a FAQ portion. We will have on hand a PDF of the steps at our marketing table of the steps to access their tickets. And we will link that PDF on our webpage as well. I know this will be a learning curve for my staff and patrons. In the long run it will be a great asset to have.