At Kentucky Opera, we are trying to do a special promotion for one of our operas that is a family pack. Prices are not yet confirmed, but I believe we will want to sell a family pack for $100, which would include two $35 adult tickets and two $15 children’s tickets.
I am having difficulty wrapping my head around how to set this up in Tessitura. My initial thought, if possible, is to create a bundle like a subscription with price types instead of performances. We’d want to count the number of tickets so a single price type of $100 wouldn’t work. Ideally, we would like this to work on both TNEW and the backend if someone calls in.
Has anyone done a similar promotion and if so, would you be able to provide insight on how you built this? Any help would be much appreciated!
Hi Rashida,
We've done a Family Pack using the Seat Volume-type pricing rule. When a patron selects 3 or more tickets, they will all reprice to a discount Family Pack price type. All the tickets were the same price, though, so we wouldn't know how many adults and children were in the group. This was only available for our Young People's programming and required a promo code.
We use pricing rules too for our family discounts. We use the Multiple Price Type rule with a Price Change.
So when 2 adult tickets and 2 child tickets at standard prices are added to the cart, the pricing rule kicks in and discounts the tickets by the amount set. This way you still have the correct adult/child price type count, each person gets a ticket/seat, and the total $value work out. Although it deducts the same $ amount from each ticket, so depending on your original standard prices, you may not be able to get it to exactly $35 per adult and $10 per child. We were only concerned about the total $ amount being correct, so that's not been a problem for us.
We have 16 different variations of family discounts e.g. 1 adult + 4 children, 2 adults + 1 child etc, and it's been working well for sales onsite and on TNEW and we can report on the usage of pricing rules (we only went Live in June, so only a few months of using it, but so far so good). Good luck!
Thank you for sharing!
Thank you for sharing your method! You said you have 16 variations - do you have a different pricing rule for each variation?
Yes, a different pricing rule for each.