Hi! We are preparing our single ticket onsale plan for our 23/24 season. We have Yo-Yo Ma coming this season which will be our highest demand concert. One onsale option for this concert in particular that we're considering is making some inventory available for single ticket purchase but holding some back so once the first wave of inventory is gone, the only way to purchase tickets would be by purchasing a flex or series package. Has anyone else attempted this?
To add context, prior to coming to the Nashville Symphony I worked in professional sports where this is a very common practice successfully utilized to leverage package sales. However, this isn't something the Nashville Symphony has considered before and I realize the sports world is different from the performing arts world so I'm curious to see if there are any test cases of this in the arts industry.
Thanks in advance!
Hi Dan thanks for your post, wondering if also cross-posting to the new Ticketing & Admissions community could be beneficial? Hopefully you'll receive some replies over there. - Gill Tasker, Community Manager
Hi Gill, thanks for the suggestion, I'll post there! Much appreciated