Setting a Capacity/Limit on a Promotion

Hello all - 

I am wondering if anyone has had luck setting a capacity limit on a Promo Code? I know we can set a limit per transaction, but I want to set the limit on how many seats can be purchased at a particular discount. For example, we want to send a discount code out to our entire list, but only sell 50 or 100 tickets at this discounted rate. So once that limit is reached, the promotion is "sold out" and will automatically shut off, not allowing any additional sales. Currently I am just pulling reports and watching how many seats are getting sold at that particular Price Type. I know Pricing Rules has this functionality, but not Promo Codes?

HELP! 

Adam DeVries

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  • Thank you Heath! Yes, I am aware of that functionality. However I don't want the discount to just freely apply to just anyone purchasing at the time of the promotion. We want to require a promo code to unlock the discount. AND put a cap on the number of seats at that discount. 

  • I believe you can associate a pricing rule with an appeal/source, or under the pricing rule criteria include a list a patrons you want the pricing rule to apply to. 

  • Correct, you can apply a specific source code to the pricing rule.  That way the discount wont apply if they are not using it

  • That is certainly an option, but our weekly newsletter tends to include these discounts, which go out to our full list and people can sign up for that newsletter without having an account in Tessitura. Also, our resident companies have their own lists (again, not in tessitura) who like to send or post Promo Codes on social media. For example Black Friday-Cyber Monday will have 30+ different promotions running with specific limits on each one. 

    So the only idea I can come up with is using a Promo Code that is tied to a specific source. The promo code will unlock at "Promo 1" price type that is still full priced. Then set up a pricing rule to flip the tickets to a discounted "Promo 2" price type, but only apply the PR to a maximum number of tickets. Once the rule is maxed out, the ticket will remain the "Promo 1" full priced ticket. I am just worried about customer service issues where a patron who enter the Promo Code and is expecting a discount will complete the entire purchase and be surprised when the total value is still charged. 

  • If you are using TNEW put the promocode or source_no in the link with a ....?premove=Y&promo=BLACKFRIYAY at the promotion link in the eDM (or the click through link on your marketing site) and have "Strictly limited offer" as the pop up text of the promo (& or message for the Pricing Rule).  

    Rescos directing to your website should be using source codes as well.

  • Thanks Heath. I definitely like the idea of using a direct link with the promo code embedded (yes, we are on TNEW). I would still have to use a Price Type Change or Price Change action in the Pricing Rule to use the Max Seat functionality. So, in theory, this would work to automatically apply the Promo Code, and once a patron adds seats to the cart, have the Pricing Rule apply the discount to a maximum number of tickets. But my concern is still what happens to the patrons who try to purchase after the maximum has been reached. The link and promo code will still work, allowing the patron to add seats to the cart but the Pricing Rule will not fire, which may lead to confusion and unhappy patrons...unless I misunderstood your suggestion. 

  • Oh ok like duplicating the same parameters of the rule (ie: promo pricetype in cart etc) WITHOUT the Max Seat that has a lower Price Rule Set Rank, that messages the offer is over.  Rule #2 might fire when the Rule #1 is no longer triggered because Max Seat has been reached. Might be worth a try.

  • That exactly what I was thinking Heath.  Just a 'message only rule' or something like that.  As long as your TNEW pricing rule cart message is pretty visible (ours pops up right at the top of the page so its hard to miss), then you should be ok.  I've never tried having a 2nd rule with the same source code, but theoretically it should work if Rule 1 is ranked higher...

  • It should work like a message rule but I think but you'll need to keep it as a pricing rule to get the Rank working