We are exploring the possibility of using Dynamic prices for one of our Classical Subscription performances next season but we have already published set prices. Does anyone have any experience with adjusting prices after they have been printed in brochures, etc? Can it (should it) be done?
Thanks,
Amy Finch
We do this occasionally- all based on sales trends- and have standard messages on all of our collateral that says "prices subject to change". We don't, however, use dynamic pricing as a fix for pricing a concert incorrectly though. Similarly, we list that same message as above- "prices start at". We keep that low starting price constant 99% of the time when we use dynamic pricing.
Kara