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Subscription Rollovers in 2021

Karyn Elliott
$organization

Hello Tessitura friends! A hot topic in the community right now is, “What do Subscription Rollovers look like a year into the global pandemic?”

Is there anyone out there that has done their subscription rollover already? Would you be willing to share your organization’s planning and strategy with us? If so, post here or contact me directly at kelliott@Tessituranetwork.com

We are looking to create some Community & Learning content based on your innovation and business evolution. Thanks in advance for sharing your story with us.

Parents
  • $organization

    Hello,

    Here at TPAC we are just about to announce our 21-22 Broadway season, scheduled for May.  We have had many discussions about what to do with season ticket holders and how COVID-19 impacted their season tickets.  Here is what we have decided:

    • Not rolling over from 20-21, but the season prior.
      • Rollover will happen this week.
      • Gives everyone who might have canceled in 20-21 due to Covid, the opportunity to renew
    • New season ticket holders in 20-21 don't have seats to renew because there was no season to seat.
      • Renewal letter will communicate that they have no seats to renew, but are considered a renewing season ticket holder with all the benefits that entails.
      • Renewal invoice will not list seats to renew, but they will fill it out as if they were making a change to their season tickets.
    • Renewal invoice indicates how much money they have on account from 19-20 & 20-21, which can be used to purchase 21-22 season tickets.
      • Email communication will also include this balance and how to use it online.

    Hope this helps.

Reply
  • $organization

    Hello,

    Here at TPAC we are just about to announce our 21-22 Broadway season, scheduled for May.  We have had many discussions about what to do with season ticket holders and how COVID-19 impacted their season tickets.  Here is what we have decided:

    • Not rolling over from 20-21, but the season prior.
      • Rollover will happen this week.
      • Gives everyone who might have canceled in 20-21 due to Covid, the opportunity to renew
    • New season ticket holders in 20-21 don't have seats to renew because there was no season to seat.
      • Renewal letter will communicate that they have no seats to renew, but are considered a renewing season ticket holder with all the benefits that entails.
      • Renewal invoice will not list seats to renew, but they will fill it out as if they were making a change to their season tickets.
    • Renewal invoice indicates how much money they have on account from 19-20 & 20-21, which can be used to purchase 21-22 season tickets.
      • Email communication will also include this balance and how to use it online.

    Hope this helps.

Children
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