Reminds me a bit of the secret passwords that MONA were using for Dark Mofo. Daniel Reid talked about it at ANZTRUC - TLCC 2017 mini magic is here tessituranetwork-private.s3.amazonaws.com/.../MM17-34.pdf
The authenticated version of the above link:
- www.tessituranetwork.com/Passthrough?itemUri=/tlcc/2017/Mini-Magic/MM17-34.pdf