We are currently selling digital performances. When patrons purchase a digital performance they currently need to log into Tnew and navigate to their account to watch. With the holidays around the corner we have had many patrons who would like to gift digital performances. There is currently no way to purchase a streaming performance as a gift on Tnew. If you purchase a performance it goes into the account you are logged in as. If patrons call in we have been ordering the performances under the recipients account, but sometimes our patrons do not know the recipients street address or email required to create and account, therefore we are losing out on business.
Has anyone else experienced this? What are some ways we can make it easier for our patrons to gift digital performances? I am curious to know how other organizations have handled this.
Thank You!
Hello, we at the Boston Symphony Orchestra are gifting digital performances now with the help of the L2 Interactive Donate2/Stream2 product. They spearheaded a quick turnaround for us, as we were desperate to come up with a solution. Patron requests coming to the BSO for gifting has been extremely high. We aren't TNEW, but I don't think that matters for this. What happens on the gifting form: The purchaser buys the gift, and the order comes into Tessitura for the gift recipient on the price type/performance that we associate with the donate2 form. Everything happens instantaneously. The gift recipient can log in right away and start watching after resetting their account password if they are new to us. The purchaser and the gift recipient both receive custom emails that go out right away. Those emails have the Tess order #, the purchaser's gift message. In tessitura, via CSI we collect all the other information that is needed as well if we have to troubleshoot. I'd recommend seeing how the form works on our website. Feel free to message me for more info. Happy to talk more about how L2 Interactive integrated this for us.