We are currently selling digital performances. When patrons purchase a digital performance they currently need to log into Tnew and navigate to their account to watch. With the holidays around the corner we have had many patrons who would like to gift digital performances. There is currently no way to purchase a streaming performance as a gift on Tnew. If you purchase a performance it goes into the account you are logged in as. If patrons call in we have been ordering the performances under the recipients account, but sometimes our patrons do not know the recipients street address or email required to create and account, therefore we are losing out on business.
Has anyone else experienced this? What are some ways we can make it easier for our patrons to gift digital performances? I am curious to know how other organizations have handled this.
Thank You!
We are also on TNEW and going the GC route:
We have a separate Gift Certificate page set up with messaging regarding gifting a digital concert. We added a purchase instruction and pricing rule cart message "want to gift this concert?" to the digital performances which directs to the GC page.
We recommend purchasing each gift certificate separately if gifting multiples as we have added images to our GC email so the patron can forward the email to the recipient. There is also a link in the GC email to a "how to redeem" document we put together to help the recipient.
It's not a perfect system, but we have seen good uptake on the gift option!