We are currently selling digital performances. When patrons purchase a digital performance they currently need to log into Tnew and navigate to their account to watch. With the holidays around the corner we have had many patrons who would like to gift digital performances. There is currently no way to purchase a streaming performance as a gift on Tnew. If you purchase a performance it goes into the account you are logged in as. If patrons call in we have been ordering the performances under the recipients account, but sometimes our patrons do not know the recipients street address or email required to create and account, therefore we are losing out on business.
Has anyone else experienced this? What are some ways we can make it easier for our patrons to gift digital performances? I am curious to know how other organizations have handled this.
Thank You!
We just worked out a process for this ourselves. We aren't TNEW users, so forgive me if some of this is different for you - but we used a Message pricing rule in the purchase path to prompt people 'if this is a gift, please provide the recipient's name and email address in the comments box' - when we find one of those notes in Package Order Listing/Single Sales Order Listing, we set up an account for the recipient and transfer the order over to that new account, keeping the purchaser as the initiator on the order. We also aren't using our PAH functionality for anything else at the moment, so we repurposed it into a gift receipt - we designed a PAH ticket that says "you've received XXXX as a gift!" and has all the streaming instructions on it and we send it to the initiator/the buyer to pass on to the owner/recipient whenever they want them to receive the gift.