Gifting Digital Performances

We are currently selling digital performances. When patrons purchase a digital performance they currently need to log into Tnew and navigate to their account to watch. With the holidays around the corner we have had many patrons who would like to gift digital performances. There is currently no way to purchase a streaming performance as a gift on Tnew. If you purchase a performance it goes into the account you are logged in as. If patrons call in we have been ordering the performances under the recipients account, but sometimes our patrons do not know the recipients street address or email required to create and account, therefore we are losing out on business.

Has anyone else experienced this? What are some ways we can make it easier for our patrons to gift digital performances? I am curious to know how other organizations have handled this.

Thank You!

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