Building multiple venues - how do you manage?

Hi there,

The Ogunquit Playhouse has been a single-venue organization, until now!  We are considering creating up to 4 venues (on or around our property) for the 2021 season.  I'd love to discuss how best to setup/handled this (as a newbie!) with those who are well-versed in running/managing multiple venues/facilities within Tessitura.  Given my experiences has been with managing 1 facility/venue only, I'd love to discuss any "learn from my mistake" scenarios, as well as general 'set-up' knowledge you might have?  We want to implement this as cleanly/clearly as possible in our database, so it is important we have a better understanding of what that will entail!

Looking forward to discussing soon!

Thank you,

Morgan Gavaletz
Ticketing Service Manager
Ogunquit Playhouse

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  • Hi Morgan!

    At Ballet Arizona, we are 3 venues strong here. I think the important thing is to get your seat maps to be clear, accurate and give the org the best opportunity to gain the most revenue. 

    I instruct all of my staff members (and myself!) to visit each venue multiple times a year. Whether it is tickets to a performance at that venue, to a tour of an empty hall, it is important for everyone in the ticketing department to know the ins, outs, and any "insider" information we can give them to boost sales revenue and increase customer happiness while at the venues. Plus I believe that embracing the art helps sell the experience.  

    When building in Tessitura, building package codes becomes more of an issue because the performance groups are going to have to be separated out by venue and then you create a superpackage (which apparently isn't a word, but I am going for it!) to mere the venues together into 1 subscription package. 

    Depending on the layout, I try and keep the price zones the same. We do have an outdoor venue and those are labeled differently. We use Gold, SIlver, Bronze, Emerald, and Jade (might change to Topaz... SHHH. lol). 

  • Hi Chris!

    Thank you for your speedy response - this is great intel.  I don't see us building superpackages this coming season, as we already have our hands full just trying to build up to 4 new facilities (two of which will be outdoor)!  Our auditorium up until now has been indoors, and while we are selling subscriptions for 2021, we chose not to Rollover this season, as we knew the seating would be changing from our standard offerings, due to COVID.  Long story short, on top of building up to 4 new facilities, I'll be re-seating all the subscriptions we've sold for 2021, from the indoor to the outdoor venue (I'm tired already!).  

    Do you have any tips for building the individual facilities?  Do you have any experience with ticketless entry?  I loved that you included information about keeping the zones the same - super helpful!  Are you running your season amidst COVID and if so, what precautions are you taking?  I'm wondering what considerations I haven't thought of in terms of running 4 venues simultaneously, up against CDC and state guidelines?

    Thanks so much,

    ~M

  • Currently our season is only open to our subscribers (which is about 750 at this point). I am seating them manually in our small theater so that we can properly socially distance and accommodate all of our subscribers and donors (the subscribers with the best seats will get the best seats in the new venue. We are not doing online sales at this time due to the complex nature of our seating priorities for our patrons. 

    Just like you guys, we are not going to roll over this current season. Already looking forward to that! I would build the seat map as if covid didn't exist (that way you can use it in the future when this is no longer an issue...hopefully soon!!). I am sure there are going to be things that are going to come up that you didn't think about, but the important thing is to plan for the future and adapt to the present. 

    I am sure that you are tired! I went through it this year and i am exhausted still! I am happy to help in any way I can. :) 

Reply
  • Currently our season is only open to our subscribers (which is about 750 at this point). I am seating them manually in our small theater so that we can properly socially distance and accommodate all of our subscribers and donors (the subscribers with the best seats will get the best seats in the new venue. We are not doing online sales at this time due to the complex nature of our seating priorities for our patrons. 

    Just like you guys, we are not going to roll over this current season. Already looking forward to that! I would build the seat map as if covid didn't exist (that way you can use it in the future when this is no longer an issue...hopefully soon!!). I am sure there are going to be things that are going to come up that you didn't think about, but the important thing is to plan for the future and adapt to the present. 

    I am sure that you are tired! I went through it this year and i am exhausted still! I am happy to help in any way I can. :) 

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