Hi all. I'm wondering if anyone has a good idea as to how to sell group tickets with the new TNEW digital content option? For instance, if a teacher or a company would like to buy multiple tickets to a digital event, how would you sell those tickets? While you could setup an account for each person, you would have to sell those tickets individually. And what if you don't have contact information for each person? Has anyone figured out what to do in these instances? Thanks!
Hi Liz. We're dealing with the same issue. For college aged groups and older what we've done so far is to collect payment from a single group leader, edit the total price into a single ticket, and then create a promo code which allows access to a comp ticket price to be distributed to the other group members. Our thinking is that having them each sign up for an account on their own in order to reserve the ticket will pre-empt as many day-of log in problems as possible.
That creates some reporting issues of course, but it's the best solution we've found so far. Our content, so far, has been hosted on Vimeo, and we also make sure that key staff are aware of the direct link to the video/feed for any day-of customer service issues when circumventing the TNEW paywall is necessary. Look forward to hearing what others have done!
Hi Luke! We are also looking at this method to sell to groups as well as comps for sponsors. Do you have any concerns about the code being shared outside of the group or on social media? There is a pretty big fear around here about that. I know there are ways to monitor the redemptions, but was just curious if you have any solutions for that kind of thing?
Hi Kristine. No specific concerns for us beyond the slight irritation in knowing that yes, it's possible. We haven't had a problem with it thus far, but we are also using a pay-what-you-will pricing structure for our digital offering so far, so there's also possibly less concern over it than there otherwise might be. Even in situations where we have been more concerned in the past we haven't found anything beyond periodically monitoring promo code redemption and ending the offer if necessary, er, necessary.
In some situations I've used a SQL script running periodically to send an email alert either when we've hit our maximum allocation or are approaching it. Someone with more confidence in their SQL coding abilities I'm certain could do something similar that instead would actually update the end date of either a promo code or entire price type to assuage fears of that type.
You can also easily limit the overall uses of the promo code in a pricing rule. While that wouldn't stop it from being shared to people who aren't supposed to use it, it would automatically cap how many times it could be used.
Hi Luke, We had been burned with promo code abuse in the past so that's probably why there is some trepidation. I am definitely setting it up through a pricing rule and limits and use a report to give me use updates. I feel like I should be able to manage it easily enough. Just didn't know if anyone out there might have some slicker tips or tricks that could make it a bit more foolproof (to assuage concerns for my senior leadership) :)