Has anyone been using Mobile Tickets for Season tickets/Packages? We are looking into the best options for Contactless scanning/tickets and would love to move to Mobile Tickets instead of PAHT or BOCA stock to cut down on the need for reprints or mailing hard copies of tickets, but we're already most of the way through our renewals sales cycle for next year and have a lot of Subscribers who have already renewed. Normally we would mail all their tickets at once at the start of the season, but with shows being so up in the air, we'd prefer to send tickets out on a show-by-show basis, and if those could all be Mobile (or PAHT if Mobile isn't an option), it would save us a good bit on printing and mailing, as well as improving the contactless features at the theatre.
Anyone going down that road yet?
Thanks!
Lily
Lily ,
We added our mobile app as a delivery option on renewals beginning in 2019 and it was only one of 2 options for delivery of Hamilton tickets (app or will call).
Unless something changes with the pandemic, like maybe a vaccine, we will most likely follow the Hamilton route for our 20-21 Broadway season. Of those that opted for will call, many were our older season ticket holders while almost all of our single ticket buyers opted for the app. The only real issue we had was that we turned off ticket forwarding for Hamilton, for obvious reasons, and often patrons had tickets in separate areas of the house, like orchestra and tier. Because they couldn't forward the tickets, they ended up having to stop by the box office to get tickets printed.
We are hopeful the app might be able to make some adjustments where we can offer ticket forwarding on a show by show basis vs. a global on/off. That way we could potentially turn it on 2 hours prior to the show when the tickets are viewable on the app for that show only.....
With lots of good communication, it is a pretty painless transition -- I say go for it!
Kimberly