This is an unformed idea that I want to put out there as we move into a period, of unknown length where we MAY be presenting performances digitally more than live, with an audience.
We are thinking along in terms of ditching pricing and subscriptions models that no longer suit purpose. We want to explore the idea of a membership, either monthly or annually than allows the purchaser
access to performances live streamed; and/or a membership that allows the same access to streamed live performances along with the occasional live concert (with all the necessary hygiene and social distancing protocols).
To this end has anyone already, is someone working on the concept of linking TNew to a streaming platform? Or have I missed the boat and this capability already exists?
Not sure if I'm getting the terminology right.
Hi! I formerly worked at a public radio station that did a lot with gated content. One easy solution would be to have hidden unique links for events that are emailed to members on the day of the program. We have a membership program at The Cleveland Orchestra that is tied to a flexible ticket buying program. It includes a member's-only "insider" enewsletter and invitations to special events. You could ramp up the project now, while we're all out-of-house and find ways of incorporating it into your general subscription program down the road.
How do you prevent people from just forwarding the email link on to others who haven't paid?
I think the feeling has been that while some people would forward the link, most won't - because it's a special benefit that they are paying for. Along the same lines as Netflix or HBO+.