Liberal Exchange Policy in a Demand Price Environment

With all the Corona Virus fun, we are looking at liberalizing our exchange policy and allowing customers to move into later concerts or different concerts, depending on what ends up happening with our season. The challenge is in matching pricing. What our Marketing VP wants is for orders to be dated on the day of the exchange. However, she wants the available price types and pricing to match up with the original order date so exchanges are one to one dollar amounts (when appropriate), not at the higher single ticket price or raised demand based price.

How do you organizations that both have demand pricing and an exchange policy handle the differences in pricing over time? I don't want to create a whole bunch of price types and I don't really want my Box Office to use an Adjustable Price type (too much chance of error). Not sure what to do without backdating orders, which the VP is adamantly opposed to doing.

Suggestions or ideas?

Parents
  • Most of our prices differ from show to show so we don't have many straight exchanges. But with our dynamic pricing, we do not hike the original subscriber pricetypes. We also have one supplementary subscriber pricetype "SubsDisc" that isn't series-specific and lives on every show (which in our case does get increased with dynamic pricing, but might work for you as a static price?). 

Reply
  • Most of our prices differ from show to show so we don't have many straight exchanges. But with our dynamic pricing, we do not hike the original subscriber pricetypes. We also have one supplementary subscriber pricetype "SubsDisc" that isn't series-specific and lives on every show (which in our case does get increased with dynamic pricing, but might work for you as a static price?). 

Children
No Data