Hello Hive brain!
We recently transitioned from Ticketmaster to Tessitura.
We have had some renters request Platinum seats be built into their performances. In Ticketmaster those seats are controlled by TM staff who actively go in and dynamic price. Does anyone have any experience with doing this in Tess? Do you have them provide a schedule of when prices should be changed?
Any suggestions, guidance, or best practices would be appreciated!
Rhea
Hey! I did this a lot at BAZ/other places I've worked.
I would ask them if they have a price schedule in mind, or if they want you to monitor prices and adjust them as you see fit. Is there a particular aspect of this that you want guidance on?
Hey Jordan,
I’m not looking for anything specific as of yet. More trying to get a feel for how it will work outside of Ticketmaster. The more information we can provide on services that we can offer the better. Mostly I think its emphasizing that although we are no longer on Ticketmaster we can still offer said benefit, just in a different way.
Gotcha. If you are comfortable with adjusting prices as you see fit, then I would ask them how frequently they would like changes made (aka, how aggressive should you be with changes), and go from there. If you guys have the budget for it, RMA through JCA is a great tool for this! I would ask if their goal is to drive more revenue or ticket sales. When I was dynamically pricing, I would set aside 15-30 minutes once or twice a week to take a look and make adjustments as needed.
I've used the RMA, I loved it when I was at the Opera. I don't think we could justify the cost for it here, as we are primarily a presenting organization.
In theory, if they provided a schedule and the incremental amount they wanted to change prices, you could set it all up in one fail swoop. Correct?
Yup! You'd just need to make price events for all of the changes.
Rhea - We use RMA all the time and we are mostly presenting as well. The incremental income really adds up when you see the increments in fees and various deal structures, but yes, you could just set the pricing changes in advance just using Tessitura.