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We are exploring the idea of offering ticket insurance for our single ticket buyers. Before we do, we would like to get some advice on best practices from organizations that have used this benefit in the past. Was it successful? What pit falls have you encountered? Was there a positive or negative effect on season tickets? How did you manage it in Tessitura? A fee? A price type?”
Jason,
Did you ever hear any responses for this and did you decide to go with a certain company?
Michele
Hi Michele,
I was not with the company in 2010, so I am unaware of what happened between then and now, however at this point ticket insurance is not something that we offer.
Thanks!
emily
I was here when it was discussed and to add to what Emily has already stated, we ended up going with a per ticket single ticket fee. While I don't remember the specifics of why it was implemented, I think it had to do with time it would take to explain and upsell over the phone. There was also some concern that if we offered the option it would actually increase exchanges.
With that said, it might be an interesting experiment to see you could increase revenue by selling what amounts to a warranty that may not be used. Essentially it would be per order guarantee that if the patron need to change dates that they would avoid any per ticket exchange fees as well as any dynamic upgrades. It might be an interesting way to defeat the negativity of a fee while still reaping some of the reward.
Let me know if you have questions.
Jason